Is Blogging Dead? I Don’t Think So!

The whole blogosphere seems to be having some sort of melt down at the moment. I’ve seen endless twitter threads with bloggers voicing there thoughts and opinions on how blogging is on its way out and how the once thriving community was now more jealous than supportive. It’s so sad to see this and yet I suppose it was always going to happen. When I started blogging, almost four years ago, I had no idea it was something you could earn money from let alone turn into a full-time job. The community was smaller back then and people truly loved reading content and sharing opinions. Whereas now it’s all about the likes and numbers, more quantity over quality. I’m not going to harp on about the Instagram algorithm, yes it’s shit but there’s nothing we can do about so it’s pointless moaning about it…am I right? Anyhu, nowadays the term ‘influencer’ (a term that in all honesty, I’m not a huge fan of) is given to lot’s of people, you don’t need a blog – simply having a following on Instagram can boost your profile and give you ‘influencer’ status and so people are asking the question – why bother blogging? For me the answer is simple, I love it. Even though blogging is my job now and something I do rely for income, it is first and foremost a passion project. If the brand collaborations stopped and I had to go back to working full time at my job at the Barbican, I would but I’d still blog. Blogging wasn’t something I got into for the money, I was oblivious to the fact you could earn money from it, it was something I started as a creative outlet and something I very much intend to continue.

Towards the end of last year I completely lost my blogging mojo and didn’t post for weeks. I didn’t force it because I knew if I did the content would not only be dull but it would be pointless. Thankfully a couple of months a go it came back and once again I started to love creating posts, writing, editing, styling and organising photo shoots. Now more than ever I am so excited to share all of my various musings with you guys and hope you enjoy reading them as much as I do writing them. Sometimes, I click onto my website and try to see it through the eyes on a new reader and I have to say I’m pretty proud of myself, something that I don’t say to often but in all honesty, I love what I’ve created! As well as writing a blog myself however, I also still love to read blogs, yes Instagram and Twitter give quick bursts of content and small glimpses into people lives but I still very much enjoy taking in long-form content. I still read my favourite blogs each week, not only because I enjoy reading them but because I get inspired by them too. Some firm faves I enjoy reading come from the likes of Victoria at InTheFrow, Megan at MeganEllaby, Hannah at HannahGale and Hayley at FrockMeI’mFamous to name a few.

Jacket – Primark, Jumper – H&M, Trousers – Primark, Glasses c/o – Specsavers,

Bag c/o – Radley, Bracelets – Daniella Draper & Monica Vinader, Shoes c/o – ASOS

Photography – Zoe Griffin

I mentioned at the beginning of the post how the community has turned into a very jealous pool of people, know obviously this isn’t said for everyone! There are some lovely, genuine bloggers out there some of which I’ve formed great relationships with, however there always seems to be so much blogger
drama on Twitter usually involving people calling out other people,
voicing their frustrations over someone else being picked for a brand
campaign or how certain bloggers
are faking there way to the top. I try to stay on the sidelines when it
comes to all of that, I’m just not interested in it all! You do you and
don’t worry about anyone else.

As the fabulous Ru Paul says – “Unless they gonna pay your bills, pay them bitches no mind.” A truer word has never been said!

So after reading so many articles on how the world of blogging is dead, I’m here to say that this one isn’t!

Are blogs bringing in the same amount of views as the days before Instagram… perhaps not but am I bothered? Not one bit! As long as you have content creators who love doing what they do regardless of how the industy changes along the way you’ll always have bloggers, great bloggers in fact! So please do me a favour – if you do read them and you do enjoy what they write/share then engage! Leave a comment, reach out, tell them what you’d like to see more of. I can’t speak for us all but the majority of bloggers love getting feedback and love starting conversations that readers can join in with. And for those wanting to start a blog DO IT!

It’s truly the best decision I ever made but start for the right reasons, because you love it and not becuase you want to make money from it, passion should always come first.


K x



  1. The Bandwagon Chic
    April 19, 2018 / 7:15 am

    I definitely relate on this.I started 2012 and blogging is not that much known but the content itself is very important to readersBtw, lovin this outfit babeMuch Love,Jane | The Bandwagon Chic

    • Kate Winney
      April 19, 2018 / 12:53 pm

      Hey Jane, Thanks so much for reading and leaving a lovely comment once again! I really do appreciate it. So happy you relate with this, for me as long as we still love blogging that's all that matters right? Keep up the good work – your blog content is great atm!Kate xxx